Hunter Douglas presents a look at the new Aura Illuminated Shades which are a unique new window treatment solution that can cater to multiple needs. It can simulate natural light for a comfortable ambiance whilst also delivering a sense of privacy at home.
Visually, it appears to be similar to the automated window shade by the brand with an additional treatment that is discreet. The Aura features the same design accents as its own PowerView Gen 3 Automation items as well. The light shines from the top downwards and it can replicate the sense of sunlight when it is closed. To do so, there is a parabolic reflector and liner that is developed to evenly distribute light.
Sunlight Simulating Shades
Hunter Douglas Presents the Progressive Aura Illuminating Shades
Trend Themes
1. Sunlight Simulating Shades - Sunlight simulating shades offer a unique window treatment solution that can create a comfortable ambiance and provide privacy.
2. Aura Illuminated Shades - Aura illuminated shades by Hunter Douglas feature a discreet additional treatment that simulates natural light and replicates the sense of sunlight when closed.
3. Powerview Gen 3 Automation - PowerView Gen 3 Automation by Hunter Douglas includes design accents similar to the Aura illuminated shades, providing an automated window shade solution.
Industry Implications
1. Home Decor - Sunlight simulating shades are a disruptive innovation opportunity within the home decor industry, offering a unique window treatment solution.
2. Smart Home Technology - Aura illuminated shades and PowerView Gen 3 Automation present disruptive innovation opportunities in the smart home technology industry, enhancing window shade functionality and control.
3. Lighting Solutions - The development of discreet additional treatments and parabolic reflectors for sunlight simulating shades provide a disruptive innovation opportunity within the lighting solutions industry.