Purchasing a new flat-screen television just got easier thanks to the Sony Augmented Reality TV Size Guide. Sony's newest innovation uses augmented reality to help consumers find a TV that is the right size for their space.
According to Sony, people often buy a smaller TV thinking that they have less available space than they actually do; the Sony Augmented Reality TV Size Guide is out to change all of that. To use the guide, users must first print out a marker that they then hang on their wall or TV stands. The marker must then be photographed hanging on the wall or sitting on the stand. Then, the picture is uploaded to the guide where TVs of all different sizes can be placed in the space. The result is a real-time depiction of what a 32-inch flat-screen would look like mounted above the mantle. Multiple demos can be done, with the results viewable in clickable thumbnails.
If you want to see the magic that is the Sony Augmented Reality TV Size Guide, check out the featured video here. The days of the small TV in the big space are coming to an end.
Virtual TV Sizing
Sony's Augmented Reality TV Size Guide Makes Finding the Perfect Plasma Easier
Trend Themes
1. Augmented Reality Shopping - The Sony Augmented Reality TV Size Guide shows the potential of using augmented reality technology in the shopping experience to help consumers visualize products in their own space.
2. Real-time Visualizations - The real-time depiction of different TV sizes in the user's space highlights the growing demand for visualizing products before purchase and presents opportunities for other industries, such as furniture and home decor.
3. Printable Marker Technology - The use of printable markers to create augmented reality experiences opens up possibilities for other industries, such as fashion and architecture, to allow customers to try on clothes or visualize buildings before committing.
Industry Implications
1. Consumer Electronics - The Sony Augmented Reality TV Size Guide demonstrates how the consumer electronics industry can leverage augmented reality technology to enhance the shopping experience and help customers make more informed purchasing decisions.
2. Home Improvement - The ability to visualize different TV sizes in a space has implications for the home improvement industry, as it gives customers a better understanding of how different products fit into their homes and could potentially extend to other home improvement products, like appliances and furniture.
3. Printing and Imaging - The need for printable markers as part of the augmented reality experience presents opportunities for innovation and growth within the printing and imaging industry, as businesses can offer customized markers for various applications.