Vox Cinemas movie theater in Dubai is currently hosting an augmented reality mall experience that transforms shoppers into characters from director Zach Snyder's upcoming 'Batman vs. Superman' release.
The action film is promoted with a unique publicity stunt that can be experienced at Mall of the Emirates. This augmented reality mall experience was created in partnership with UAE media distributor Shooting Stars and uses motion capture camera technology to transform participants into their favorite superheroes. The installation is also wheelchair accessible and even leaves participants with a fun photo souvenir that they can take home.
Offering an entertaining AR experience for shoppers of all ages, this installation is a unique way to promote an upcoming film while giving Mall of the Emirates visitors a more sensory and memorable shopping experience.
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
Trend Themes
1. Augmented Reality Mall Experiences - Augmented reality mall experiences offer immersive and entertaining experiences for shoppers, creating unique and memorable interactions.
2. Motion Capture Camera Technology - Using motion capture camera technology in augmented reality experiences allows for realistic transformations and interactions.
3. Film Promotion Stunts - Film promotion stunts, such as augmented reality experiences, provide an innovative and engaging way to generate buzz and excitement for upcoming movies.
Industry Implications
1. Entertainment - The entertainment industry can utilize augmented reality mall experiences to enhance audience engagement and promote movies, creating a more immersive experience for viewers.
2. Technology - The technology industry can benefit from the use of motion capture camera technology in augmented reality experiences, paving the way for improved digital interactions and applications.
3. Retail - The retail industry can leverage augmented reality mall experiences as a marketing tool to attract and engage customers, providing them with unique shopping experiences that go beyond traditional retail environments.