This ad from Audi is really clever! At first, you're not sure what it's for. It almost appears to be an ad for four other car companies. What do you want a car? Design? Comfort? Safety? Sportiness? Apparently with Audi, you get all four! Check out the clip.
Implications - Commercials are a huge part of advertising that are viewed by millions of people on a daily basis. The featured commercial bashes its competitors, but does so in a smart manner that can be respected by consumers. When creating a commercial, the advertiser must figure out who they want to target the commercial towards because if there is no demographic specified it will be a lot harder to market.
Audi Commercial
Clever Competitor Bashing
Trend Themes
1. Interactive Advertising - Commercials that engage viewers by first creating confusion and intrigue, then revealing product benefits have the potential to increase brand recall and drive sales.
2. Competitor Rivalry Advertising - Brands can creatively highlight their unique selling propositions and differentiation by tastefully poking fun at their competitors in advertising campaigns.
3. Multi-featured Products - Brands are creating products that offer multiple features and benefits to appeal to consumers who value convenience and time savings, such as Audi featuring design, comfort, safety and sportiness in their cars.
Industry Implications
1. Automotive - Automakers can create interactive advertising campaigns that highlight their unique selling propositions and differentiate themselves from competitors to capture attention and attract customers.
2. Consumer Goods - Consumer goods brands can develop multi-featured products that offer convenience and time savings for consumers while differentiating themselves from competitors and increasing sales.
3. Advertising and Marketing - Advertising and marketing agencies can help brands create interactive and memorable ad campaigns that engage consumers and increase brand recall and loyalty.