Between the 15th of September and the 20th of October, 2011, automotive enthusiasts will have to make it to the Audi Ring. Although it was designed by Schmidhuber and Partner as a temporary building for the Frankfurt Motor Show, the spectacular structure will remain open for an extra month to show off to its guests.
And show off it will, because this gargantuan exhibition hall will contain an impressive test track for driving the latest models the manufacturer has been making. The two-storey roadway winds 400 meters around showrooms and makes for an incredibly stimulating experience for all vehicle loving visitors. Nine cars can be circling the Audi Ring stadium at once.
Photo Credits: Designboom
Monumental Indoor Motorways
The Audi Ring Acts as Both Test Track and Showroom
Trend Themes
1. Immersive Automotive Showrooms - Opportunity for car manufacturers to create immersive showrooms with test tracks and visually stunning designs.
2. Interactive Brand Experiences - Opportunity for companies to create interactive experiences for customers with product testing and demonstrations to increase brand engagement.
3. Temporary Exhibition Spaces - Opportunity for companies to utilize temporary exhibition spaces to showcase products and attract more visitors.
Industry Implications
1. Automotive - Opportunity for car manufacturers to create immersive showrooms with test tracks and visually stunning designs.
2. Event Management - Opportunity for event management companies to provide temporary exhibition spaces for companies to showcase products and attract more visitors.
3. Architecture and Design - Opportunity for architects and designers to create innovative temporary exhibition spaces for companies to showcase products and attract more visitors.