When Audi wanted to demonstrate the control of the Audi Quattro, it decided to create a miniature race track with shrunken Audis for people to race. The cars could be controlled by iPads held by members of the public who were up for the challenge.
Given that the advertising team were challenged to "demonstrate the brands famous road-hugging capabilities in an innovative way" according to the site, this technique suited the brief perfectly. This is an engaging example of promoting the Audi driver experience to potential customers and people who might not usually interact with the brand.
By creating a fun atmosphere and a buzz around its new product,the Audi Quattro, the brand has scored a hot marketing campaign. Have a look at the video to see how well these Audi fans handled the challenge.
Tablet-Controlled Test Drives
Audi Built a Miniture Race Track to Promote the New Audi Quattro
Trend Themes
1. Tablet-controlled Experiences - Opportunity for businesses to create engaging and interactive experiences using tablets.
2. Innovative Advertising Techniques - Exploring new and creative ways to promote brands and products.
3. Interactive Brand Activation - Utilizing interactive experiences to generate buzz and engage potential customers.
Industry Implications
1. Automotive - Opportunity for car manufacturers to showcase features and capabilities through interactive experiences.
2. Consumer Electronics - Incorporating tablet-controlled experiences to showcase the capabilities of electronic devices.
3. Marketing and Advertising - Adopting innovative advertising techniques to stand out in a crowded market.