Car designer Audi is turning 100 this year and is celebrating by designing this luxurious grand piano.
The piano is a modern twist on a traditional instrument with its sleek curves and black cowl. The German automaker wanted to secure the acoustics, so they left the classic shape intact.
The grand piano costs $140,000, and Wolfgang Egger, Chief Audi designer, hopes this project will help his team think outside the box.
Implications - Let's just hope they find someone extremely talented to tickle those pearly whites since it has such a steep price tag. I'm sure the sound of the thing will fill a room with splendid music.
High Performance Pianos
Audi Designs Grand Piano for 100th Anniversary
Trend Themes
1. Luxury Instrument Design - Combining aesthetics and traditional sound to create modern and luxurious musical instruments.
2. Collaborative Art Design - Collaboration between industries to produce one-of-a-kind art pieces.
3. Crossover Design - Innovating in design between industries with contrasting products.
Industry Implications
1. Automotive Industry - Incorporating innovation of design, materials, and technology into traditional and non-traditional products.
2. Music Industry - Designing and engineering luxury high-performance musical instruments.
3. Luxury Consumer Goods Industry - Integrating art, technology, and design for luxury consumer goods.