The Audemars Piguet company is a well-known watch manufacturer, and is also a partner with Art Basel.
To celebrate its second year in association, Mathieu Lehanneur built a lounge representing the Audemars Piguet company in the form of a lounge filled with the art of rocks. More specifically, "the overall atmosphere intended for the space is meant to emulate the natural surroundings that are found at the Swiss watchmaking manufacturer’s remote home in Le brassus, in the Vallée de Joux," states DesignBoom. Lehanneur was very precise with his designs, which also is meant to signify the care that Audemars Piguet takes with all of its watches and manufacturing processes.
This lounge merges the standards of the company with its roots in Switzerland.
Photo Credits: designboom, audemarspiguet
Rock Formation Lounges
Mathieu Lehanneur Designs a Space for Audemars Piguet Company
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Industry Implications
1. Interior Design - Opportunity for interior designers to incorporate brand elements into lounge spaces.
2. Luxury Goods - Opportunity for luxury brands to create exclusive experiences that showcase the quality and craftsmanship of their products.
3. Event Planning and Management - Opportunity for event planners to create immersive brand experiences for luxury events and their partners.