These vibrant Atmos and New Balance CM996 Rainbow sneakers take on the 80's shoe design revival with a twist--through the color spectrum, that is. The gradient insoles give way to electric blue stripes and a patterned heel.
The Atmos and New Balance CM996 Rainbow sneakers will be released at the end of April for $140.
Implications - By combining a fondly recalled retro aesthetic and modern comfort sensibilities, products such as this definitely appeal to nostalgic consumers that still maintain a modern mindset. Any time a company lets their consumers celebrate the past without having to fork out a fortune for actual vintage authenticity, they let them get the best of both worlds.
Rainbow Sneakers
Atmos and New Balance CM996 Sneakers Are Like a Spectrum
Trend Themes
1. Retro Aesthetic - Opportunity for companies to combine nostalgic design elements with modern functionality to appeal to consumers who appreciate the past but also desire contemporary products.
2. Revived 80's Fashion - Opportunity for fashion brands to tap into the nostalgia market by reintroducing iconic 80's designs in a fresh and vibrant way, targeting consumers longing for a throwback.
3. Color Spectrum Trend - Opportunity for brands to incorporate colorful gradient designs into their products, capitalizing on the popular trend of vibrant color schemes and appealing to customers looking for unique and eye-catching items.
Industry Implications
1. Fashion - Fashion brands can leverage the retro aesthetic trend to create innovative designs that blend nostalgia with contemporary style, offering consumers a unique fashion experience.
2. Footwear - Footwear companies can embrace the revived 80's fashion trend by releasing sneakers that feature iconic 80's design elements, attracting sneaker enthusiasts and fashion-forward individuals alike.
3. Accessories - Brands in the accessories industry can capitalize on the color spectrum trend by creating vibrant and eye-catching accessories that appeal to consumers seeking bold and dynamic fashion statements.