Showers Pass, a cycling gear and apparel company based out of Northern California, has released a new piece of safety clothing called the Atlas Jacket. Like most other cycling gear, the jacket is printed with reflective material that illuminates its rider during the night — what separates the Atlas Jacket from other is the pattern of that reflection. Showers Pass' jackets come with 11 designs, each of which displays the street map for a different cycling-friendly city.
The cities depicted on the Atlas Jacket are: Portland, New York, Washington DC, Paris, Barcelona, Amsterdam, London, Newcastle, Berlin, Sydney, and Taipei. Thanks to the way the material is cut during production, the maps are impressively granular, giving a detailed look at the cities depicted while still keeping riders brightly illuminated for traffic.
Reflective Metropolitan Map Jackets
Showers Pass' Atlas Jacket Keeps Cyclists Safe at Night
Trend Themes
1. Reflective Metropolitan Map Jackets - Opportunity for incorporating detailed street maps of different cities on reflective cycling jackets to enhance safety.
Industry Implications
1. Cycling Gear and Apparel - Potential for innovative safety clothing designs that combine functionality and style for cyclists.
2. Outdoor Recreation - Opportunity for incorporating reflective map designs into other outdoor gear for enhanced visibility.
3. Urban Transportation - Potential for integrating reflective map designs into urban commuter clothing and accessories for increased safety.