'Vaer Watches,' the California-based independent luxury watchmaker, has announced its first major launch of 2022, the 'Atlas A3 Automatic.' Vaer was founded in 2016 in Venice by Ryan Torres and Reagan Cook who believed that there is still a viable place in the timepiece industry for simplistic, high-quality analog watches. Vaer's most popular watches are manufactured right in the United States, with as much as 71% of the brand's revenue coming from its American-assembled timepieces.
The Atlas A3 Automatic is a 36mm watch with two color options available: Red-Orange and Atlas Navy. The Atlas A3 Automatic is Vaer's first major release of 2022, so the brand wanted to make a bold statement with its bright orange, eye-catching colorway. On top of this, the color merges excellently with spring and summer fashion trends.
When developing the Atlas A3, Vaer focused on durability, refined design, and immense product value. The watch is powered by a Miyota 9015 Watch Movement from Miyota Movement, and it boasts a Domed Sapphire Crystal to round out its luxury feel. The watch is reliable with its 10ATM waterproofing and its high build quality. Additionally, the face of the watch is always clearly visible, even in low light, as it features C1 Swiss Superlume technology that results in the hour markers, hands, and other important accents on the dial glowing.
Whether a watch enthusiast, a consumer who is curious about the watch space, or a working professional, the Vaer Atlas A3 Automatic is a great choice due to its luxury build quality at an affordable price point of $499 USD. The watch is available now, as of April 20th, 2022, and it can be purchased online at Vaer Watches' online store.
Californian Luxury Timepieces
Vaer Watches Launched the Atlas A3 Automatic for the Spring Season
Trend Themes
1. American-assembled Timepieces - The trend of buying American-made products presents a disruptive innovation opportunity for luxury timepiece brands to shift manufacturing to the US to appeal to consumers' desire for locally-sourced goods.
2. Bold Colorways - The trend of using bright and eye-catching colors in luxury watch design presents a disruptive innovation opportunity for luxury watchmakers to attract younger generations and set themselves apart from traditional brands.
3. Superluminova Technology - The trend of using advanced luminescent materials in watch design presents a disruptive innovation opportunity for luxury watchmakers to enhance visibility and provide unique design features for consumers.
Industry Implications
1. Luxury Watchmaking - The luxury watchmaking industry can capitalize on the trend of buying American-made timepieces, creating bold colorways, and incorporating advanced luminescent materials to appeal to a broader consumer base and stand out from traditional brands.
2. Fashion and Accessories - The fashion and accessories industry can benefit from the trend of using bold colors in watch design, incorporating locally-sourced materials, and embracing high-quality American-made products to appeal to conscious consumers.
3. Advanced Materials and Technology - The advanced materials and technology industry can partner with luxury watchmakers to develop new, innovative materials for watch design and enhance existing features like luminescent properties to create unique and valuable products for consumers.