This new campaign for Brazil-based Atlantis Travel Agency uses violent backdrops of ancient wars. The imagery depicts what traveling to another country used to entail, and encourages people to visit those places now that things have changed and tourism is much more welcoming.
The ads, which were illustrated by Carlos Fonseca, show the bloody mess that resulted from the Italians visiting Constantinople in 1204, the Assyrians visiting Israel in 722 D.C, and the French visiting Austria in 1749. They go on to tell you, "Times have changed. Take the opportunity and travel."
The campaign was created by MatosGrey ad agency in São Paulo, Brazil with creative directors Silvio Matos, Leandro Castilho, art director Lucas Heck, and copywriter Filipe Medici.
Ancient War Tourism
Atlantis Travel Agency Ads
Trend Themes
1. War Tourism - There is potential for travel agencies to leverage violent historical events to create unique and educational packages for consumers interested in war tourism.
2. Controversial Advertising - Controversial advertising campaigns, such as the use of violent historical events, can generate buzz and intrigue among consumers who may be interested in learning more about the context.
3. Historical Education - The use of violent historical events in advertising campaigns can provide educational opportunities for consumers interested in learning about the past, present, and future of destinations around the world.
Industry Implications
1. Travel and Tourism - Travel agencies and companies can develop innovative packages and marketing campaigns that leverage historical events to attract customers interested in unique and educational travel experiences.
2. Advertising and Marketing - Agencies can explore the use of controversial ads that are based on the historical context to generate buzz and attention among consumers while providing them historical education at the same time.
3. Education and E-learning - Educational institutions can offer programs and courses that focus on the historical significance of certain events and show the impact of tourism over constant development in those sites.