Sporty contemporary brand Wardrobe.NYC is taking a digital stance against the practices of fast fashion with a 10-piece collection of athletic essentials. The capsule intentionally entertains a minimalist silhouette that contributes to the internal interchangeability and complementarity of the pieces.
The athletic essentials are made to be comfortable, lightweight and breathable. The high degree of craftsmanship is guaranteed by the Italian-made construction and the anti-fast fashion ethos is communicated through their availability. Consumers can select a size of each garment and purchase the 10-piece athletic essentials collection at the price of $1,500 USD. The capsule boasts the perfect outfit for the outdoor runner or sports enthusiast — a short- and long-sleeve tee, a track top, a windbreaker, running and track shorts, track pants, leggings and an exclusive Yung-1 sneaker.
Incredibly Versatile Athletic Essentials
Wardrobe.NYC is Launched to Boycott Fast Fashion Methods
Trend Themes
1. Digital Stance Against Fast Fashion - The Wardrobe.NYC capsule collection takes a digital stance against fast fashion practices, offering a more sustainable and conscious approach to athletic essentials.
2. Minimalist Silhouette - The minimalist silhouette of the Wardrobe.NYC athletic essentials allows for internal interchangeability and complementarity, giving consumers versatile and adaptable pieces.
3. Anti-fast Fashion Ethos - Through its Italian-made craftsmanship and availability, the Wardrobe.NYC collection conveys an anti-fast fashion ethos, disrupting the traditional fashion industry.
Industry Implications
1. Sustainable Fashion - The Wardrobe.NYC collection provides an opportunity for the sustainable fashion industry to promote conscientious consumption and eco-friendly manufacturing methods.
2. Athleisure - The Wardrobe.NYC athletic essentials cater to the growing athleisure industry, offering stylish and functional pieces for active individuals.
3. Craftsmanship and Luxury - By focusing on high-quality craftsmanship and Italian-made construction, the Wardrobe.NYC collection taps into the luxury fashion market, disrupting traditional fast fashion brands.