Athleta, an athleticwear brand owned by Gap Inc., has announced the launch of two new outlet stores. One will open at Chicago Premium Outlets in Illinois and the other at Leesburg Premium Outlets in Virginia. According to the company, the new stores are opening as part of Athleta's broader goal to launch 30 to 40 stores in 2022.
The new outlets will differ from traditional Athelta stores, delivering an assortment of key styles at lower price points. Shoppers will still be able to pick up top-selling pieces such as the Conscious Crop, the Momentum Seamless Tank, and the Salutation Stash Tight.
"Our new outlet stores are intentionally designed to stand out from traditional outlet and clearance store models, helping drive new customer acquisition and increased brand awareness for Athleta," said aid Mary Beth Laughton, president and chief executive officer of Athleta.
Women's Activewear Outlets
Athleta Launches Two New Outlet Stores in Chicacgo and Leesburg
Trend Themes
1. Athleticwear Outlet Expansion - Athleta's goal to launch 30 to 40 stores in 2022 creates opportunities for disruptive innovation in the athleticwear outlet industry.
2. Lower Priced Athleticwear - Athleta's new outlet stores offering lower price points for top-selling pieces is a trend that can create disruptive innovation opportunities in the athleticwear industry.
3. Specialized Outlet Store Design - Athleta's intentional design for their outlet stores that differ from traditional outlet and clearance store models is a trend that can create opportunities for disruptive innovation in the retail industry.
Industry Implications
1. Athleticwear - Athleta's launch of two new outlet stores and goal to expand to 30-40 stores in 2022 creates opportunities for disruptive innovation in the athleticwear industry.
2. Retail - Athleta's intentional design for their outlet stores that differ from traditional outlet and clearance store models is a trend that can create opportunities for disruptive innovation in the retail industry.
3. Fashion - Athleta's launch of two new outlet stores offering lower price points for top-selling pieces creates opportunities for disruptive innovation in the fashion industry.