Y/Project and Canada Goose join forces on the latest Asymmetric collection made for the Fall/Winter 2020 season. The pieces are showcased in a campaign shot by photographer Arnaud Lajeunie and styled by Robbie Spencer. The seasonal capsule is made up of six designs in total and take on the asymmetrical theme throughout. In preparation for the colder seasons, the standout designs are the parkas.
These are enclosed by asymmetric fastenings, odd proportions, and layering hoods as well. The rest of the designs in the collection include reversible beanies and sweaters to keep wearers warm throughout. All of the items are complete with co-branding accents, spotlighted by the Y/Project patch by the signature Canada Goose logo.
Asymmetric-Themed Outerwear
Y/Project and Canada Goose Join Forces on an Asymmetric Collection
Trend Themes
1. Asymmetric Outerwear - Asymmetrical designs in outerwear offer opportunities for disruptive innovation in the apparel industry.
2. Co-branding Capsules - Co-branding collaborations on seasonal capsules offer opportunities for disruptive innovation in the fashion industry.
3. Reversible Accessories - Reversible accessories for colder seasons offer opportunities for disruptive innovation in the accessories industry.
Industry Implications
1. Apparel - The asymmetric outerwear trend offers disruptive innovation opportunities for winter clothing manufacturers.
2. Fashion - Co-branding on seasonal capsules offers disruptive innovation opportunities for fashion companies.
3. Accessories - Reversible accessories for colder seasons offer disruptive innovation opportunities for accessory manufacturers.