The summer season is the perfect time for women to let out their inner flower child and model Astrid Eika shows them how to do that without coming off as too dated. With a strong focus on denim -- especially flared jeans -- the outfits are given a feminine twist with tops made out of flowy materials and bold patterns.
Astrid Eika was shot by photographer Will Vendramini, who captured her out and about in a quiet neighborhood. The laid-back looks complement the setting perfectly. They were put together by stylist Elle Strauss. She pulled pieces from the likes of AG Jeans, Free People and A.P.C. Astrid Eika was perfected by hair stylist Fernando Torrent and makeup artist Eric Polito.
70s-Inspired Summer Fashion
Model Astrid Eika Stars in Shopbop's Hazy Days Editorial
Trend Themes
1. 70s-inspired Fashion - Opportunity for fashion brands to incorporate retro styles in their summer collections and appeal to the nostalgia of consumers.
2. Flared Jeans - Potential for denim brands to capitalize on the resurgence of flared jeans and offer a modern take on this classic style.
3. Flowy Materials - Chance for textile manufacturers to create lightweight and breezy fabrics that can be used in summer fashion designs.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity for retailers to curate 70s-inspired collections that cater to the demands of nostalgic consumers.
2. Denim Manufacturing - Potential for denim manufacturers to produce and market flared jeans to meet the growing demand for this vintage-inspired trend.
3. Textile Production - Opportunity for textile manufacturers to develop and supply flowy materials that can be used by fashion designers in their summer creations.