Astrid Anderson's Spring/Summer 2013 collection sets in motion an uber chic approach to sportswear. The menswear line works with basketball shorts, swimming trunks and a series of sheer tank tops. While these pieces may not elicit mental images of couture, the Danish born designer has mastered the tricky style.
Street wear elements are key to Anderson's knack for athletic apparel. The set is quite airy, accommodating movement and sweat via thin and at times sheer fabric. It is at the same time defined by her incorporation of exotic prints, graffiti and jersey embellishments.
This Spring/Summer 2013 line's ability to capture an urban sense of elegance is of significant appeal to men from around the world. The garments are appropriate for gyms, rinks, fields, clubs and restaurants, fusing fashion with practicality.
Uber Chich Sportswear
Astrid Anderson's Spring/Summer 2013 Collection is Mod
Trend Themes
1. Athletic Streetwear - There's an opportunity to disrupt the fashion industry by creating athletic streetwear clothing lines.
2. Incorporating Exotic Prints in Athletic Clothing - Fashion designers can disrupt the athletic clothing industry by incorporating exotic prints and patterns into their designs.
3. Sheer and Airy Athletic Clothing - New materials and designs could be developed to create more sheer and airy sportswear for both men and women.
Industry Implications
1. Fashion - The fashion industry can work towards creating new designs and materials for sportswear that feature streetwear elements and exotic prints.
2. Athletic Clothing - Companies specializing in athletic clothing can incorporate the trend of athletic streetwear and exotic prints into their product lines.
3. Textile Manufacturing - Textile manufacturers can capitalize on the trend of sheer and airy sportswear by developing and producing new materials for athletic clothing.