The new Aston Martin Valour is a unique V12 manual supercar that is launching to honor the brand's 110th anniversary. It is a limited edition design and described to be "engineered to bring back what the road has lost."
This launch aligns with a time when manual drive cars are becoming more scarce on the road and the industry is moving towards a world that is led by self-driving electric cars. This means that the Valour is "a tribute to the golden era of driving when cars were seductive, wild, beautiful." The vehicle is inspired by the V8 Vantage-based RHAM/1 ‘Muncher’ Le Mans racer and can be seen in the form of the timeless look and connective driving experience.
Anniversary-Honoring Manual Supercars
The Aston Martin Valour Celebrates 110 Years of the Brand
Trend Themes
1. Manual Drive Resurgence - The launch of the Aston Martin Valour highlights a trend of renewed interest in manual drive cars, offering disruptive innovation opportunities for automakers to cater to nostalgic car enthusiasts.
2. Preserving Driving Pleasure - As self-driving electric cars dominate the industry, the Valour showcases the trend of preserving the golden era of driving and presents disruptive innovation opportunities for automakers to create vehicles that prioritize the seductive and connective driving experience.
3. Limited Edition Collectibles - The Aston Martin Valour being a limited edition V12 manual supercar taps into the trend of collectible luxury vehicles, presenting disruptive innovation opportunities for automakers to create exclusive and highly desirable designs.
Industry Implications
1. Automotive - The Aston Martin Valour launch highlights disruptive innovation opportunities for the automotive industry to revive and redefine the market for manual drive cars, targeting nostalgic car enthusiasts.
2. Electric Vehicles - The Valour's launch implicates disruptive innovation opportunities for the electric vehicle industry to find ways to combine the benefits of self-driving electric cars with the timeless and connective driving experience offered by manual drive vehicles.
3. Luxury Goods - With the Valour as a limited edition collectible, there are disruptive innovation opportunities for the luxury goods industry to collaborate with automakers and create highly sought-after and exclusive designs that appeal to car collectors and enthusiasts.