Online retail purveyor ASOS recently introduced its ASOS WHITE Fall/Winter 2018 collection and it marks a milestone for the label, serving as an inaugural drop in the menswear spectrum. ASOS WHITE has only delivered womenswear up until this season and the new range stays true to its minimal approach. It is packed with essential silhouettes that have highly versatile elements. Comprised of 90 pieces in total, the collection is crafted in a neutral color scheme to further push the envelope of versatility and simplicity.
Materials used to construct the pieces include fine wool for warmth in the colder seasons and heavyweight jersey for layering options. The expansive capsule itself is comprised of pieces including puffer jackets, tailored suits, trousers, sneakers, leather backpacks, sunglasses and more. Notably, it is also sectioned off to plus-sized and tall categories to have a wide range of comfortable fits.
Inaugural Simplistic Menswear
The New ASOS WHITE Fall/Winter 2018 Range is Full of Basic Designs
Trend Themes
1. Minimalism - Opportunity for brands to create menswear collections with essential silhouettes and versatile elements.
2. Gender Inclusivity - Brands can expand their offerings by introducing menswear collections for labels previously focused on womenswear.
3. Versatile Materials - There is potential for innovation in using fine wool and heavyweight jersey for menswear construction, providing warmth and layering options.
Industry Implications
1. Online Retail - Online retail platforms can curate and promote minimalist menswear collections that cater to versatile tastes and preferences.
2. Fashion Design - Fashion designers have the opportunity to explore gender inclusivity by expanding into menswear and creating collections with essential silhouettes.
3. Textiles & Fabrics - Textile and fabric manufacturers can explore innovative uses of fine wool and heavyweight jersey for menswear construction, providing both style and functionality.