The ASICS Innovation in Motion collection is a range that is intended to satisfy the necessities of sport on the professional level. To showcase this dedication to silhouette construction and technology, the brand taps Francisco Balagtas — a semi-competitive long-distance runner, to test the limits of the ASICS GEL-NIMBUS 21 within the urban environment. The trial is captured in a dynamic editorial that truly spotlights the style of the shoe while alluding to the model's "high-energy return and superior shock absorption." The GEL-NIMBUS 21 stands out particularly with its black, orange and gold colorway which significantly adds an aura of luxe to the design without taking away from its sporty aesthetic.
Other models in the ASICS Innovation in Motion footwear pack include the ASICS FT-2000 7 and the ROADHAWK FF 2.
Photo Credits: Highsnobiety
Athlete-Tested Running Footwear
The ASICS Innovation in Motion Range is Performance-ready
Trend Themes
1. Athlete-tested Footwear - The trend of designing and testing athletic footwear with input from athletes can lead to more effective and popular products.
2. Advanced Silhouette Construction - The trend of incorporating innovative silhouette construction techniques can lead to improved performance and aesthetics in athletic footwear.
3. High-energy Return and Shock Absorption - The trend of emphasizing footwear technology that provides high-energy return and shock absorption can lead to products that are more comfortable and protective for athletes.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can benefit from incorporating athlete input and innovative construction techniques in order to create more popular and effective products.
2. Professional Sports - Professional sports teams can gain an advantage by utilizing footwear with high-energy return and superior shock absorption technology.
3. Fashion - The fashion industry can incorporate athletic footwear designs and sporty aesthetics in their products to create a trendy, urban look.