Mountain-Inspired Earthy Footwear

The ASICS GT-II Sneaker Gets a New Set Inspired by Mt. Fuji

The latest iteration of the iconic ASICS GR-II Sneaker model comes in a pack and celebrates Japan's Mt. Fuji with the color palette of the looks. It kicks off with a warmer palette of the Apricot colorway followed by a cooler tone of the dark Smoke Blue colorway.

Each one nods to the peak of the celebrated mountain in Japan as the first colorway is reminiscent of the peak in the morning. The second colorway is what the mountain's peak looks like at night. Both of the shoes are made from suede materials, with some areas applied in a smooth look and others with a perforated look for breathability. The colorways are marked with branding details and accents that nod to Mt. Fuji.
Trend Themes
1. Mountain-inspired Footwear - Opportunity to explore incorporating earthy color schemes and materials inspired by natural wonders into fashion and product design.
2. Regional Inspiration - Exploring regional influences in design for culturally relevant products and marketing campaigns.
3. Sustainability and Material Innovation - Developing new materials and production processes that prioritize sustainability and environmental responsibility.
Industry Implications
1. Fashion and Apparel - Incorporating regional and natural inspirations into footwear and fashion design for unique and culturally relevant products.
2. Outdoor Recreation - Creating sustainable and eco-friendly outdoor apparel and gear using natural and earthy color schemes and materials.
3. Textile Manufacturing - Developing new materials and processes that have a lower environmental impact and prioritize sustainability in textile and material manufacturing.

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