The Ashley Smith x Urban Outfitters lookbook is a look back into 90s fashion. The hipster store Urban Outfitters has taken on the iconic colors and themes of the recent decade to fuel the current trend. The lookbook features a myriad of the best, or possibly worst, looks from the era.
Model Ashley Smith is adorned with rainbow tresses. Her blond locks are dipped in baby pinks, pastel purples and aquamarines. The apparel frequents tie dye, cut into both frocks and mullet chiffon dresses. Also seen is a wide head wrap, similar to a headband Sporty Spice would be seen wearing.
The shoes are the most memorable aspect of the shoot. A half-heeled cutout loafer is worn with a monotonous neon yellow ensemble. Black wedges hippie sandals are detailed with neon yellow and green straps. Finally, platform sneakers are paired with bright orange socks.
The Ashley Smith x Urban Outfitters lookbook brings the 90s back in a loud and proud way.
90s Sitcom Apparel
The Ashley Smith x Urban Outfitters Lookbook is Old-School Chic
Trend Themes
1. 90s Fashion Revival - The return of 90s fashion presents opportunities for brands to create nostalgic apparel and accessories that cater to a growing market.
2. Retro Hair Colors - The popularity of rainbow tresses and pastel hair colors opens up innovation opportunities for hair dye manufacturers and salons.
3. Mixing Vintage and Contemporary Styles - The fusion of 90s fashion with modern elements allows for the creation of unique and trendy fashion lines that cater to consumers seeking nostalgic yet current looks.
Industry Implications
1. Fashion Retail - Fashion retailers can leverage the 90s fashion revival to attract customers by offering a wide range of retro-inspired clothing and accessories.
2. Hair and Beauty - Hair salons and beauty product companies can capitalize on the trend of retro hair colors by offering new and innovative dye options and services.
3. Fashion Design - Fashion designers have the opportunity to create collections that combine vintage and contemporary styles, providing a fresh take on nostalgic fashion trends.