Ashley Benzon is the latest celebrity to release a range of emojis called 'Benzomoji' inspired by her online social media following. The emoticons highlight the popular actress from series Pretty Little Liars and films such as Spring Breakers doing faces she is known for as well as her friends and entourage. The emojis can be downloaded as a keyboard and implemented into text messaging conversations.
The 'Benzomoji' name derives from Benzon's online nickname, Benzo, and it captures her influence as a social media presence on platforms such as Instagram. The emojis are highly detailed capturing the likeness of the star with contouring, shading and impressive realism. Fans of the star can purchase the set and utilize the emojis, GIFs and audio clips throughout their digital conversations.
Emotive Actress Keyboards
Ashley Benzon Lets Fans Express Themselves Using Emojis of Her
Trend Themes
1. Celebrity Emojis - The trend of celebrities releasing their own customized emojis presents opportunities for developers to create more personalized and diverse digital communication tools.
2. Personal Branding - The rise of personalized emoji keyboards created by celebrities affirms the importance of personal branding in the digital age, offering opportunities for marketing agencies to help clients establish their own brand messaging through emojis or customized communication tools.
3. Social Media Influence - The growth of popularity of celebrity emojis among their followers highlights the increasing power of social media influencers and offers opportunities for businesses to collaborate with influencers in creating customized digital communication tools with their brands and products as the focal point.
Industry Implications
1. Entertainment - Celebrities' customized emoji keyboards create a new form of entertainment through self-expression, with potential for collaborations in projects such as animated films, online video game characters and celebrities-led events.
2. Consumer Goods - The trend of celebrity emojis presents marketing opportunities for consumer goods companies by creating partnerships with celebrities to design customized emojis focused on their products, providing a new way for consumers to engage with brands and products.
3. Mobile Technology - The development of personalized emoji keyboards reflects the innovation in mobile technologies to provide users with more diverse and personalized communication tools, offering opportunities for developers to create more dynamic and interactive communication apps and keyboards.