For consumers suffering from acne breakouts or scarring the Ordinary's new Ascorbic Acid 8% + Alpha Arbutin 2% helps to improve the appearance of dark spots while reducing future outbreaks. The formula combines pure Vitamin C with Alpha Arbutin in a water-free formula that's highly stable. Moreover, this product is ideal for sensitive skin and is devoid of alcohol, oil, and silicone.
To use the Ascorbic Acid 8% + Alpha Arbutin 2%, apply a few drops to your face in the morning and evening as part of your daily skincare routine. It's best to avoid the areas around your eyes and ensure you wear adequate skin protection in the daytime.
Consumers can buy this product online and in stores for $10.00 CAD.
Powerful Brightening Serums
The Ordinary Debuted the Ascorbic Acid 8% + Alpha Arbutin 2%
Trend Themes
1. Brightening Serums for Acne Scarring - This trend presents an opportunity for skincare brands to develop innovative brightening serums that specifically target acne scarring.
2. Water-free Formulas for Sensitive Skin - This trend opens up possibilities for skincare companies to create water-free formulas that are suitable for sensitive skin while still providing effective results.
3. Affordable Dark Spot Treatments - This trend creates space for beauty brands to introduce affordable dark spot treatments that are accessible to a wide range of consumers.
Industry Implications
1. Skincare - The skincare industry can embrace the disruptive innovation opportunity by developing brightening serums that specifically address acne scarring and are suitable for sensitive skin.
2. Beauty Retail - Beauty retail stores can capitalize on this trend by offering a variety of affordable dark spot treatments that target different skin concerns and cater to a diverse customer base.
3. E-commerce - E-commerce platforms have the opportunity to showcase and sell brightening serums that are water-free, suitable for sensitive skin, and designed to improve the appearance of dark spots.