These 'Straptastik' sneakers came out of the collaboration between Rolland Berry and Reebok.
The artsy high-top kicks are adorned with beautiful semi-abstract images and provide for a fantastic bouquet of very vivid colors. The sneakers are further embellished at the toes in bright lilac and gladiator-inspired Velcro fasteners in front in lieu of laces.
Implications - The sneakerhead subculture is a demographic of young consumers who treat collecting running shoes as a hobby. This represents a movement in urban fashion that is similar to skateboarding; both represent a rebellion from conventions that is associated with freedom from expectations and conventional thought. Delving into the sneakerhead subculture will prove beneficial to companies looking to target that demographic.
Artsy Sneakers
The Reebok Straptastik
Trend Themes
1. Artsy Sneakers - The trend of artistic and unique sneakers is on the rise, creating opportunities for companies to collaborate with artists and creators to develop products that cater to this market.
2. Gladiator-inspired Velcro Fasteners - The use of velcro fasteners instead of traditional laces is becoming increasingly popular among sneaker designers, providing opportunities for companies to disrupt the traditional shoelace market.
3. Semi-abstract Images on Sneakers - The incorporation of semi-abstract or artistic images onto sneakers is a growing trend that appeals to younger consumers who value originality and creativity.
Industry Implications
1. Athletic Footwear - Companies within the athletic footwear industry can incorporate artsy designs and velcro fasteners into their products to appeal to the growing market of sneaker enthusiasts.
2. Fashion - The incorporation of artistic and unique designs onto sneakers presents a disruptive innovation opportunity in the fashion industry, allowing companies to push the boundaries of traditional shoe design.
3. Streetwear - By catering to the subculture of sneakerheads and incorporating artistic elements into their products, companies within the streetwear industry can appeal to a wider audience and disrupt the traditional streetwear market.