Evan Roth's installation 'Angry Birds All Levels' explores the repetitiveness and excitement that comes with the highly addictive mobile game.
The installation displays 300 sheets of paper and black ink, which are all lined up in sequential order to show the artists fingerprints as he swipes his way through each level of Angry Birds. The paper used is in the size of the actual smart phone device, which results in a series that displays various smudged fingerprints. Mr. Roth's motivation behind the exhibition was to "comment(s) on the rise of casual gaming, identity and our relationship with mobile devices."
The visually captivating series created by Evan Roth is part of a larger project entitled Multi-Touch Paintings, commissioned by the Science Gallery in Ireland. The purpose of the project is to explore different routine tasks that are frequently done on touchscreen and are transferred onto a more visually accessible medium.
Swiping Game Installations
Artist Evan Roth Creates a Series Around Angry Birds
Trend Themes
1. Mobile Gaming Addiction - The rise of highly addictive mobile games, such as Angry Birds, presents opportunities for developing programs that help curb technology addiction.
2. Artistic Exploration of New Media - Exploring routine tasks on touchscreen and transferring them to visually accessible mediums creates opportunities for artists to comment on technology culture.
3. Interactive Installation Art - Adding an interactive element that elicits an emotional response to traditional art installations creates opportunities to captivate and engage audiences in new ways.
Industry Implications
1. Gaming - Developers can create simple, addictive and highly interactive mobile games to target broad audiences that are likely to get addicted to mobile gaming.
2. Art Technology - Artists that master creative tech tools, such as multi-touch screen painting, can appeal to new audiences and transition from traditional mediums.
3. Exhibition Design - Creating highly interactive, visually captivating and immersive installations can create new opportunities for art galleries to engage visitors in new ways.