Artisans De Genève has collaborated with professional driver Rubens Barrichello in order to create a custom Gold version of the Rolex Daytona. Due to Ruben Barrichello's influence, the watch features custom aspects, which draw inspiration from the automotive industry. The watch is a luxury item and has a $77,500 price point. It's currently available from the Artisans De Genève online store.
The watch's design features the Rolex 4130 movement system. For the new model, each piece was replaced by hand, making this watch completely different from the original. It is encased in 18k everose gold and features a gold rotator. The black bevel, which is ceramic, provides a sharp visual contrast to the rose gold.
Bespoke Rose-Gold Luxury Watches
Artisans De Genève Has Created a Custom Gold Rolex Daytona
Trend Themes
1. Custom Luxury Watches - There is a growing trend of bespoke luxury watches, allowing customers to create unique and personalized timepieces.
2. Influence From Other Industries - There is an increasing trend of luxury watchmakers drawing inspiration from other industries, such as automotive design, to create unique and innovative designs.
3. Handcrafted Watchmaking - There is a renewed trend towards handcrafted watchmaking, allowing for more artisanal and custom design elements.
Industry Implications
1. Luxury Watches - The luxury watch industry has the opportunity to create bespoke and unique designs for customers looking for personalized timepieces.
2. Automotive Industry - Luxury watchmakers can continue to draw inspiration from the automotive industry to create innovative designs that appeal to both automobile and watch enthusiasts.
3. Artisanal Watchmaking - The trend towards handcrafted watchmaking presents a disruptive innovation opportunity for small artisanal watchmakers who can offer personalized and unique designs to customers.