Advertisers know that sometimes odd marketing schemes are required in order to push and sell their products and lord knows with all of the different types of energy drinks, colas, and beers being hocked at convenience stores, it’s a hard sell.
So, in keeping with the tradition of odd marketing schemes that grab attention, here is a gallery of 17 amazing, pimped out and just plain weird artful cans.
My favorite is the Russian beer can which has been ingeniously engineered to look like a Russian submarine.
Artful Can Branding
Cans Get a Makeover With Interesting Results
Trend Themes
1. Artful Can Branding - The trend of using creative designs and artwork on beverage cans continues to grow as more companies recognize the marketing potential.
2. Unconventional Packaging Design - Innovative product packaging, such as cans designed to resemble submarines or other unexpected objects, can set a product apart from competitors and capture consumer attention.
3. Interactive Product Packaging - Offering augmented reality experiences and incorporating QR codes on product packaging can engage consumers in new ways and provide additional value beyond the product itself.
Industry Implications
1. Beverage - The beverage industry is constantly experimenting with new can designs and artistic approaches to differentiate their products and appeal to consumers.
2. Advertising - Advertising agencies can capitalize on the trend of artful can branding to offer creative and engaging campaigns for beverage companies.
3. Product Design - Product designers can push the boundaries of conventional packaging to create more visually stimulating and interactive experiences for consumers.