The archetypal art student style is centric to Acne Studios' offerings for the upcoming Spring/Summer 2020 collection.
The contemporary Sweedish brand brings creative fashion to the forefront by introducing silhouettes that are expertly tailored and boast some incredibly unique motifs. A central aspect of the garments is juxtapositioning. That is, Acne Studios arranges the entirety of the collection to contrast — "shiny and matte, knitwear and acetate, the art student and the working professional."
It is through this method that Acne Studios is able to push the art student style into a new stage, one in which the aesthetic is adopted on a larger scale and the rejection of gender fashion stereotypes extended.
Photo Credits: Highsnobiety/ Eva Al Desnudo
Artist-Inspired Archetypal Clothing
Acne Studios' SS 2020 is Concerned with the Art Student Style
Trend Themes
1. Art Student Style - The trend towards art student style clothing can expand to non-artistic industries, creating a new norm and a distinct look.
2. Juxtapositioning - The juxtapositioning technique can disrupt traditional fashion industry mindsets by creating unique silhouettes that challenge perceptions of fashion.
3. Gender Fashion Stereotypes - Breaking gender fashion stereotypes can provide new opportunities for clothing brands to expand their audience and create more inclusive fashion options.
Industry Implications
1. Fashion - Fashion industry can capitalize on the trend towards art student style clothing by creating unique pieces that embodies artistry in their designs.
2. Marketing - Marketing (creative agencies) industry can adopt and integrate art student style into their campaigns to attract the younger generation and to show their appreciation for art.
3. Education - Education and school industry can adopt a new dress code that allows art student style clothing to foster creativity and promote self-expression.