Contemporary streetwear brand Chinatown Market releases a series of humorously punny art school t-shirts that reference globally recognized brands and famous educational institutions. While the graphic tees entertain a minimalist and clever aesthetic, the editorial, in which they are presented, sets the designs into context.
Each photograph carries a piece of information about the model and the affiliation to the referenced school. The fictitious input adds a satirical nuance to the presentation of the art school t-shirts. While Josh is an undeclared senior at the California Institute of the Arts, Thomas actually doesn't go to Pratt and "acts like a photographer" in Brooklyn.
Chinatown Market also references some well-known street brands in its designs, cleverly tweaking their names — from COMME des PARSONS to a Champion-styled Cooper.
Photo Credits: Thomas Welch
Cheeky Art School T-Shirts
Chinatown Market Releases a Collection of Fun-Poking Graphic Tees
Trend Themes
1. Art School T-shirts - Humorously punny graphic tees referencing globally recognized brands and educational institutions are becoming an emerging trend in the streetwear industry.
2. Satirical Fashion Editorials - Fashion editorials that add a satirical nuance to the presentation of clothing designs are becoming a popular trend in the fashion industry.
3. Brand Parody Designs - Designs that cleverly parody and tweak the names of well-known brands are becoming a growing trend in the streetwear industry.
Industry Implications
1. Streetwear - The streetwear industry has the potential to disrupt the traditional fashion industry with its emergence as a lucrative and influential market.
2. Fashion Photography - Satirical fashion editorials present opportunities for innovative and creative fashion photography that can engage audiences and promote brands.
3. Graphic Design - Brand parody designs represent a unique opportunity for graphic designers to use their skills to create playful and clever designs for clients in the fashion industry.