Curated by Seoul-based 'Brand eXperience Designer' Sung Hwan Im, Jeu d’art’s visual identity builds on the notion of ‘Art of Piece.’ This concept is inspired by shape and extends the companies mission to deliver baby-specific offerings that can motivate "a big change of everyday mood." Moreover, as playmats are a core product for the client, the commissioned designer openly draws parallels to it within the curated brand aesthetic.
Since the client’s demographic targets babies and toddlers, boasting hints of creativity, Sung Hwan Im needed to focus on a design aesthetic that is visually appealing, playful, and easy to digest. The solution was to implement a variety of simple geometric shapes and a rich color palette across all of Jeu d’art’s visual communication and tools.
French-Style Baby Products
Jeu d’art Build Its Business on the Concept of Art of Piece
Trend Themes
1. Geometric Baby Products - Opportunity for companies to incorporate simple geometric shapes in their baby products to cater to parents looking for visually appealing and playful designs.
2. Art-inspired Baby Offerings - Opportunity for companies to incorporate art-inspired concepts, such as the 'Art of Piece,' in their baby-specific offerings to stand out in the market and cater to parents looking for unique and creative products.
3. Rich Color Palette in Baby Products - Opportunity for companies to use a wide range of colors in their baby products to create a visually stimulating and engaging experience for babies and toddlers.
Industry Implications
1. Baby Products - Companies in the baby products industry can use the 'Art of Piece' concept and rich color palettes in their product design to differentiate and appeal to parents looking for unique and visually stimulating products for their children.
2. Interior Design - Companies in the interior design industry can incorporate geometric shapes and a rich color palette in their designs of baby nurseries and playrooms to create a visually stimulating and playful environment for babies and toddlers.
3. Graphic Design - Companies in the graphic design industry can collaborate with baby product manufacturers to offer art-inspired and visually appealing designs for their products, catering to parents looking for unique and creative products for their children.