Scissored Neckwear

Art Lebedev Studio Creates the Curious 'Punctirus' Necklace

This mildly morbid necklace and/or bracelet was designed by Art Lebedev Studio. The scissored adornment is titled 'Punctirus' and the site claims that it "can never go unnoticed." I would have to agree with this statement because this isn't a necklace that a concerned parent would want to overlook.

Playing off the traditional "cut on the dotted line" design, this necklace by Art Lebedev Studio is sure to get you some double takes.

Implications - There are certain consumers within society today who relish in being recognized as outlandish or eccentric individuals. Businesses that offer these customers products that are bound to turn heads and leave a lasting impression will likely experience favorable results.
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1. Fashion - The fashion industry can seize disruptive innovation opportunities by catering to consumers seeking unique and attention-grabbing accessories.
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