The recently launched clothing brand Art and Eden was created after witnessing how damaging the fashion industry is on the environment -- to combat this, the new company set out to design and produce clothing that is both stylish and better for the planet.
The brand only uses 100% GOTS certified organic cotton with low-impact dyes that are gentle and non-toxic for children's skin. Using completely recycled packaging, the online brand created a line that is vibrant and whimsical with fun prints made in collaboration with artists from around the world. With options from animal prints, nature-inspired illustrations and bold colors, there is something for everyone in the new line. Each piece from the collection is available in sizes for babies, toddlers and children with proceeds from each purchase helping to support global and local impact programs.
Art and Eden's latest clothing line offers fashion-forward style options for children that every consumer can feel good purchasing -- supporting a brand that cares about the environment while supporting children around the world.
Eco Artisan Kidswear
Art and Eden's Boldly Printed Line Boasts Sustainable Materials
Trend Themes
1. Sustainable Fashion - Disruptive innovation opportunity: Implementing sustainable practices in the fashion industry, such as using organic materials and low-impact dyes.
2. Collaborative Art - Disruptive innovation opportunity: Collaborating with artists from around the world to create unique and whimsical prints for clothing lines.
3. Social Impact Programs - Disruptive innovation opportunity: Designing business models that support global and local impact programs, using a portion of proceeds from sales to contribute to social causes.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Creating eco-friendly clothing lines using sustainable materials and practices.
2. Art - Disruptive innovation opportunity: Collaborating with artists to create unique prints and designs for various products, including clothing.
3. Social Entrepreneurship - Disruptive innovation opportunity: Combining business with social impact programs, creating sustainable revenue streams that contribute to social causes.