Arsenal Football Club and maharishi work in collaboration to launch a special lifestyle sporty range of apparel. The capsule is made up of London-based streetwear looks that also tap into the expertise of adidas performance clothing as well. It features looks that are prepared for pre-match wearing or traveling with the infusion of maharishi's utilitarian design language.
The club's brand identity shines through with a light and modern theme backed by performance above all else. The adidas GORE-TEX jacket and pants led the range to define the collection as active. Other standout pieces from the capsule include the new pre-match jersey with an anthem jacket, socks, and shorts. Additional travel looks include a tee, trousers, and a hoodie.
Streetwear-Informed Sporty Kits
Arsenal Football Club and maharishi Join on a New Capsule
Trend Themes
1. Sporty Streetwear - The collaboration between Arsenal Football Club and maharishi introduces a range of apparel that combines streetwear aesthetics with sporty functionality.
2. Utilitarian Design - maharishi's utilitarian design language is infused into the capsule collection, offering a practical and functional approach to sportswear.
3. Performance-focused Activewear - The inclusion of adidas performance clothing in the capsule collection ensures that the apparel is designed with performance and functionality in mind.
Industry Implications
1. Fashion Retail - The launch of the sporty streetwear capsule collection presents an opportunity for fashion retailers to tap into the growing trend of blending sportswear aesthetics with streetwear.
2. Sports Apparel - The collaboration between Arsenal Football Club and maharishi highlights the potential for innovative designs and collaborations in the sports apparel industry.
3. Streetwear - The fusion of streetwear looks and sporty functionality in the capsule collection showcases an opportunity for streetwear brands to expand their offerings and target a wider customer base.