The Army Of Me Spring/Summer 2015 runway presentation graced the stage at Fashion Week Stockholm. Highlighting looks that are fit for the urban nomad, the collection featured black and white as its main color palette and combined the cool shades with with hints of light grey tones.
Whether shining a light on minimalist silhouettes or subtle, topography prints, Army of Me's latest menswear presentation married clean and sharp lines with organic design details. Overall, the label's Spring/Summmer 2015 collection was meant to represent its designers' gloomy vision of the summer.
Instead of fun in the sun, the label looks to Sweden for their inspiration and mimics the country's "mild and somewhat rainy summers" in its designs. The pieces are set to appeal to a youthful consumer who is also shown donning war paint on the runway.
Edgy War Paint Runways
Army Of Me's Latest Collection Highlighted Urban Nomad Apparel
Trend Themes
1. Urban Nomad Apparel - Designing clothing inspired by urban streetwear and culture can disrupt the fashion industry by appealing to a younger demographic with a unique sense of style.
2. Minimalist Silhouettes - Focusing on clean, simple and streamlined designs can disrupt the traditional fashion industry's penchant for elaborate, ornate designs and offer affordable yet stylish options for consumers.
3. Organic Design Details - Incorporating natural and organic design elements in fashion can disrupt the trend of fast fashion by promoting sustainability and environmentally conscious practices.
Industry Implications
1. Fashion - The fashion industry can innovate by creating unique and chic designs that are edgy, affordable, and inspire a sense of culture among youthful customers.
2. Makeup - An industry that can be revolutionized by providing a market for war paint that complements contemporary fashion, creating new trends that appeal to consumers who want to express themselves differently.
3. Textile Industry - Focusing on innovative textile materials and production methods can disrupt the way we consume fashion by providing sustainable and ecologically responsible options for consumers.