Aristocrat Gaming has entered into a multi-year partnership with the Dallas Cowboys, making the company an official partner of the football team. This partnership will feature prominent Aristocrat Gaming signage throughout AT&T Stadium, including on the concourse and during games. Additionally, there will be in-game promotions, digital integrations, and game-day activations designed to engage fans. The partnership is said to "amplify successful NFL slots game portfolio." These NFL-themed slot games are popular in casinos nationwide and now, individuals can choose the Dallas Cowboys as their team while playing.
Consumers might be interested in this partnership as it enhances the game-day experience for Dallas Cowboys fans and offers a unique way to engage with the team through Aristocrat Gaming’s slot machines. The collaboration promises innovative fan interactions and entertainment, both in the stadium and in casinos, making it appealing to both sports enthusiasts and gaming aficionados.