Based in London, Sofia Prantera and Fergus Purcell launched Aries in 2013 as a women's brand, but have just unveiled an Aries Menswear capsule. The collection recalls the 90s vibes of "Trash Pop," with pieces that range from graphic t-shirts, sweat pants, Hawaiian prints, track suits, fleece garments, and denim apparel. The unique graphics in the collection are inspired by "classical symbols and ancient civilizations." When asked about why Aries broadened into a unisex clothing brand, Prantera explains that her background lies in menswear and that a lot of that streetwear stems from men's style.
Prantera states that her encompassing vision for this new collection is "to be a vehicle for creative expression and collaboration." She explained this further by saying, "For me that’s what a label can be just like a magazine or a great store, I like surrounding myself with smart and interesting people to work with and Aries is a great vehicle for me to do that. Of course is great to see the product and the community around Aries growing in visibility and I am ambitious for the brand’s future plans."
90s Trash Pop Menswear
Aries Menswear Was Introduced with a Retro Pop Culture Influence
Trend Themes
1. Trash Pop Menswear - Fashion designers are tapping into the nostalgia of the 90s Trash Pop fashion era to create unique menswear collections.
2. Unisex Clothing - Brands are breaking down the gender barrier by creating versatile clothing options that cater to both men and women, opening up new markets and disrupting traditional fashion industry norms.
3. Collaboration and Creative Expression - Fashion brands are seeking out partnerships and collaborations with talented artists and designers to create unique products and provide exciting new experiences for consumers.
Industry Implications
1. Fashion Industry - Fashion companies are constantly innovating in the way they design and produce clothing, often drawing inspiration from past fashion trends and incorporating cutting-edge technology.
2. Retail Industry - Retailers are adapting to changing consumer demands by offering more customized shopping experiences online and in-store, while also diversifying their product offerings to stay competitive.
3. Arts and Design Industry - The fashion industry is increasingly collaborating with designers and artists to develop unique collections that blur the line between fashion and art.