Salomon Advanced launches some archival designs for the Spring/Summer 2021 season, featuring silhouettes that are familiar as a nod to its rich heritage. The brand also brings life back to the Black Edition series, which launched in 2016 spotlighting the technical elements of the construction.
The seasonal capsule is made up of the S/LAB Cross Black LTO, the S/LAB Phantasm Black LTO and the S/LAB Cross Black LT. Some updated elements include new tooling, asymmetrical colorways, the classic Link logo, and the QuickLace capabilities. As a nod to the early 2000s, the designs are offered in bold colorways that includes the relaunch of the S/LAB RX MOC, which is a notable shoe that is worn after sports for optimal recovery.
Heritage-Honoring Hiking Sneakers
Salomon Taps to Archival Designs in the Latest Collection
Trend Themes
1. Heritage-honoring Footwear - Salomon Advanced's Spring/Summer 2021 collection features archival designs and nods to the brand's rich heritage, presenting an opportunity for other footwear brands to tap into their own archives and honor their heritage.
2. Technical Construction Showcase - Salomon Advanced's Black Edition series, which highlights the technical elements of the construction in their footwear, presents an opportunity for other brands to showcase their own technical construction capabilities.
3. Post-sport Recovery Footwear - The relaunch of Salomon Advanced's S/LAB RX MOC, a shoe worn after sports for optimal recovery, offers an opportunity for other brands to explore the growing market of post-sport recovery footwear.
Industry Implications
1. Footwear - Salomon Advanced's collection offers disruptive innovation opportunities for other footwear brands looking to tap into their archives, showcase their technical construction capabilities, and explore the post-sport recovery market.