The Archie x Charlotte Olympia collection melds two beautiful worlds into one. Fans of either the comic series or the footwear brand, or both, will fall in love instantly. Not only does the line offer chic products inspired by the wholesome comics, it also brings up the age-old question: Are you a Betty or a Veronica?
Although there is only a sneak peak of the Archie x Charlotte Olympia collection so far, the complete line will be available in November 2013, it is clear that girls will be able to indulge in these different sides of themselves very soon. The shoes and accessories will be one part sweet and one part sassy thanks to their different personalities.
Comic-Inspired Accessories
The Archie x Charlotte Olympia Collection Channels Betty and Veronica
Trend Themes
1. Comic-inspired Fashion - Opportunity for creating full apparel lines inspired by different comic book series.
2. Personality-based Accessories - Opportunity for designing accessories that reflect different personality traits of the wearer.
3. Collaborative Fashion Collections - Opportunity for collaborations between popular comic book series and fashion brands.
Industry Implications
1. Fashion - The fashion industry can utilize comic book series as inspiration for new lines.
2. Accessories - Accessories industry can create personality-based products that reflect different traits of the user.
3. Entertainment - Collaborations such as these can increase consumer engagement with popular comic book series.