The Apropos Spring/Summer 2012 lookbook features fruit-hued menswear ensembles from the season's hottest designers. Model Lowell Tautchin sports a multitude of designer staples that include pieces from the likes of Jil Sander, Dolce & Gabbana, Yves Saint Laurent, Emporio Armani and Gucci among others.
From suede citrus-hues hoodies from Marc Jacobs, to passionfruit-colored jackets from DSQUARED, this elegant lookbook showcases the many high style pieces offered at Apropos stores. Lowell wears a variety of boldly hued pieces reflective of the upcoming Spring/Summer collections.
Suited separates, lightweight knits, tailored cuts and versatile lightweight outerwear are just some of the multifunctional pieces featured in this fashion-forward lookbook. From classic color-blocked sportswear staples to preppy pieces, this stylish advertorial spread swings into the warm season with dynamic looks that are a contemporary take on classic menswear.
Fruit-Hued Menswear
The Apropos Spring/Summer Lookbook Features Contemporary Classics
Trend Themes
1. Fruit-hued Menswear - Disruptive Innovation Opportunity: Create a line of vibrant fruit-inspired menswear that adds a pop of color to traditional fashion.
2. Multifunctional Pieces - Disruptive Innovation Opportunity: Develop versatile pieces that can be worn in multiple settings, blending style and practicality.
3. Contemporary Classics - Disruptive Innovation Opportunity: Combine traditional menswear elements with modern design aesthetics to create a new line of contemporary classics.
Industry Implications
1. Fashion - Disruptive Innovation Opportunity: Introduce sustainable materials and production practices to the fashion industry.
2. Retail - Disruptive Innovation Opportunity: Implement augmented reality technology to enhance the shopping experience.
3. Advertising - Disruptive Innovation Opportunity: Utilize digital platforms and influencer marketing to reach a broader audience.