The Apple commercial trend is becoming very consistent. One day Apple uses a song in a new commercial, and the next day, the song instantly flies up the charts selling downloads like hot cakes.
The newest example is singer/songwriter Yael Naim, whose song 'New Soul' is featured in the new Apple MacBook commercial. The song instantly jumped up the iTunes song downloads chart, sitting at #2 at the moment.
I remember the days when artists used to scoff at the idea of big companies using their music in commercials and ads, for fear of cheapening their 'art'. I imagine these days there must be a long line of songs being pushed to Apple in hope of becoming the 'chosen one'.
As for lucky Yael Naim, she was born in Paris in 1978 to Jewish-Tunisian parents. At the age of four, she moved with her family to Ramat HaSharon, Israel, where she learned Hebrew and trained as a pianist. Her first solo album, In A Man's Womb, was released in 2001 and her second, Yael Naim, was released in October, 2007 in France peaking at number 11. Her style has been described as having a touch of folk and jazz, with mysterious and evocative words sung with a delicate and intentionally slightly husky voice.
UPDATE - On Billboard's new issue for the week of (2008-02-16), Yael Naim's 'New Soul' is the Hot Shot debut at no. 9!
Apple Commercials Boost Artists
Yael Naim Soars Thanks To MacBook Air Ad
Trend Themes
1. Apple Commercial Boosts Music Artists - The consistent trend of Apple using songs in their commercials is driving artists' songs up the charts and increasing their downloads.
2. Songs in Commercials Drive Sales - The practice of featuring songs in commercials, like Apple's MacBook commercial featuring Yael Naim's 'New Soul,' leads to a significant increase in song downloads and sales.
3. Artists Embrace Commercials for Exposure - Musicians are increasingly open to having their music featured in commercials as it provides a platform for their work and boosts their popularity.
Industry Implications
1. Music Industry - The music industry can leverage the trend of featuring songs in commercials to promote artists and drive sales of their music.
2. Advertising Industry - The advertising industry has an opportunity to collaborate with musicians and use their songs to create impactful commercials that resonate with consumers and increase brand awareness.
3. Technology Industry - The technology industry, exemplified by Apple, can continue to innovate by partnering with artists and leveraging their music to enhance the marketing of their products and services.