Apple released a new location services technology called the Apple iBeacon. iBeacon is essentially a module that makes a spontaneous Bluetooth connection with a nearby smartphone and exchanges packets of information with it. Stores, arenas and other venues can use iBeacon to promote coupons, special offers and location-based information to potential customers.
Apple iBeacon allows companies to mine data about consumers in real-time. By installing multiple iBeacons in a shopping space, stores can pinpoint shoppers' precise location, monitor their browsing habits and send them promotions that are likely to appeal to them. For example, if a customer is browsing for a music player, stores can use the iBeacon to send them a promotion about a pair of headphones that would work well with the music player.
The iBeacon uses Bluetooth Low Energy, a form of Bluetooth that doesn't need to maintain a consistent connection to share data, instead sending packets of information only when in range with another device.
Business Location Service Apps
The Apple iBeacon Service Lets Businesses Send Targeted Promotions
Trend Themes
1. Real-time Consumer Data - Apple iBeacon allows companies to mine data about consumers in real-time, providing opportunities for targeted marketing and personalized promotions.
2. Location-based Advertising - iBeacon enables stores and venues to send targeted promotions and location-based information to potential customers, creating opportunities for hyper-local advertising campaigns.
3. Bluetooth Low Energy Technology - The iBeacon's use of Bluetooth Low Energy technology allows for efficient data communication without the need for a consistent connection, opening possibilities for seamless and energy-efficient interactions.
Industry Implications
1. Retail - The iBeacon technology presents disruptive innovation opportunities for retail stores to enhance customer engagement, deliver personalized promotions, and gather real-time consumer insights.
2. Entertainment - Arenas, theaters, and other entertainment venues can leverage iBeacon to deliver targeted promotions, enhance the visitor experience, and gather valuable data on attendee preferences.
3. Advertising and Marketing - The iBeacon offers a new avenue for advertising agencies and marketers to create location-based campaigns, target specific consumer segments, and measure the effectiveness of their promotions.