Apple & Eve, an independent womenswear brand, offers styles that incorporate class and comfort effortlessly. The fashion is original and savvy, yet understated and self-assured. It does not aim to create a 'look at me!' reaction, but instead seeks to inspire a simple glance or two. This effect is elegantly realized through the promotional photography featured here.
Model Grace Cairns (Zone Models) wears preoccupied, occasionally pensive expressions that do well to depict a person with things to do and people to see. This effect is completed by couture from Apple & Eve as styled by Rachel Holland. The clothing is mature without being pedestrian. Holland cleverly accents rather ordinary attire with more adventurous elements to create a look that is fashion-savvy and appropriate to its settings.
Posh Preoccupied Looks
This Apple & Eve Campaign is Savvy and Subtle
Trend Themes
1. Class-comfort Fashion - Opportunities for a new line of clothing that offers comfortable but elegant styles.
2. Understated Elegance - Innovation in fashion photography and styling that emphasizes subtle and sophisticated looks.
3. Mature Style - Opportunities for fashion brands to cater to mature audiences with original and fashion-savvy clothing lines.
Industry Implications
1. Women's Clothing - Innovative new designs and materials for women's clothing that emphasize both comfort and elegance.
2. Fashion Photography - Opportunities to create new techniques and aesthetics that emphasize subtlety and sophistication.
3. Fashion Styling - Innovation in fashion styling for mature women that offer both practicality and adventure.