Shire City Herbals, a maker of award-winning Fire Cider, is expanding its range of functional apple cider vinegar beverages with an all-new Elderberry Tonic. This beverage combines ACV and antioxidant-packed elderberry with tulsi, ginger, cinnamon and clove for a drink that can be added to proactive wellness ritual. The versatile tonic cal also be used as a condiment in salads, cocktails, mocktails and marinades.
Elderberry, a staple ingredient in folk medicine, has made its way into the mainstream over the past few years, particularly within the category of immune health. This potent natural ingredient is now being included in many functional food and beverages for its many health benefits, especially its high antioxidant and vitamin content.
Functional Elderberry Tonics
Shire City Herbals' Apple Cider Vinegar Beverage Supports Wellness
Trend Themes
1. Functional Beverages - The popularity of functional ingredients like elderberry can create opportunities for new beverage products that support wellness and offer alternative drink options for consumers.
2. Immune Health - Incorporating elderberry and other immune-boosting ingredients into food and beverages can tap into the growing demand for natural health remedies.
3. Alternative Ingredients - Exploring lesser-known ingredients like elderberry can lead to new flavor profiles and functional benefits in food and beverage products, attracting health-conscious and adventurous consumers.
Industry Implications
1. Functional Beverages Industry - This industry can develop and market elderberry tonics and other functional beverages that cater to the demand for natural and functional ingredients that support wellness and provide alternative drink options.
2. Natural Health Remedies Industry - Companies within this industry can incorporate elderberry and other natural immune-boosting ingredients into their product portfolio to attract consumers looking for natural remedies.
3. Health Food Industry - This industry can explore the use of elderberry and other lesser-known natural ingredients to create functional foods that cater to health-conscious and adventurous consumers.