Two seemingly unlikely brands meet in the Young At Heart apparel collection put together by Vans and inspired by Disney. The line features an edgy skater aesthetic paired with designs, logos and graphics from popular whimsical Disney films including Alice in Wonderland and 101 Dalmatians.
While the pairing of skater clothing and shoe brand Vans with Disney might seem unlikely at first, the fanciful plot lines and themes of several of the earlier films naturally fit in to the colorful and playful style of Vans clothing. The Young At Heart collection is specifically targeted towards a more youthful demographic with patterned shoes, tie-dye T-shirts and backpacks covered in characters and prints from a variety of Disney films. The clothes feature tropical prints, bold bright colors and edgy designs.
Skater Disney Clothing
Vans Teams Up with Disney to Create a Young at Heart Apparel Collection
Trend Themes
1. Disney Skater Clothing - Combining the world of Disney with the skate culture creates an opportunity for new collaborations.
2. Youthful Edgy Collections - Targeting a younger demographic with vibrant colors and bold designs can result in increased sales and engagement.
3. Movie-inspired Apparel - Creating collections inspired by popular movies can result in a strong emotional connection with customers.
Industry Implications
1. Fashion - The fashion industry can embrace the playful and eclectic styles of Disney in their collections.
2. Film - The film industry can collaborate with clothing brands to release merchandise inspired by their movies.
3. Skateboarding - The skateboarding industry can expand its target market by incorporating playful and vibrant designs in their clothing lines.