Innovation keynote speaker Jeremy Gutsche, Trend Hunter's CEO, had the opportunity to be one of the first keynote speakers streamed on Meerkat for the SXSW launch of his new book.
The live-streaming app, Meerkat, took this year's SXSW by storm by granting individuals the opportunity to live stream their favorite moments, talks and keynotes from their smartphones directly onto Twitter. With an adorable little meerkat logo and clean yellow layout -- that might remind many of Snapchat -- the Meerkat app is being hyped as the next bit thing in live viewing.
At SXSW, Jeremy Gutsche, had the pleasure of being a SXSW Featured Session, delivering his innovation keynote while launching his new book Better and Faster. In a room of about 1,000 people, there were several dozen who were streaming their favorite parts onto Meerkat, with interacts through twitter.
"We came to SXSW in part to look for the 'next Twitter', so it was pretty cool to see the buzz about Meerkat," said Gutsche when asked to share his thoughts on the app. "You live stream right to Twitter and it can't be archived or seen again." This is a neat app for sharing moments live for people around the world to tune into, like an exclusive concert, after-party or in this case, keynote. "There were lots of people Meerkating my keynote," Gutsche says. "One guy said he had 50 people watching his Meerkat."
It'll be interesting to see if Meerkat's streaming properties compromises the traditional VIP feel of events or only accelerates it with the 'inability to archive' noted as a feature.
Visit Jeremy's innovation keynote video page if you want to see clips of the new keynote.
Live Streamed Keynotes
Jeremy Gutsche's SXSW Book Launch is One of the First Keynotes on Meerkat
Trend Themes
1. Live Streaming - The rise of Meerkat and other live-streaming apps presents opportunities for brands to connect with their audience in real-time.
2. Mobile Broadcasting - Mobile broadcasting apps like Meerkat are disrupting the traditional media landscape, allowing individuals to share live moments directly from their smartphones.
3. Social Media Integration - The integration of live streaming apps like Meerkat with social media platforms like Twitter enables real-time engagement and expands the reach of events and keynotes.
Industry Implications
1. Media and Entertainment - The media and entertainment industry can leverage live streaming apps like Meerkat to create interactive and engaging content for their audience.
2. Event Management - Event managers can incorporate live streaming apps like Meerkat into their events, providing virtual access to audiences who are unable to attend in person.
3. Marketing and Advertising - Marketers can utilize live streaming apps like Meerkat to create real-time branded content and engage with their audience in a more authentic and interactive way.