Australian fashion label Jungles Jungles introduces its latest collection for the Fall/Winter 2018 season entitled 'Anywhere But Here.' The capsule's overall theme is a sense of apathy, reminding customers that things should not be taken too seriously most times. The collection translates this message through a series of graphic prints and playful illustrations.
The silhouettes showcase classic streetwear pieces including oversized tees, long sleeve shirts, lightweight jackets, track pants, and more. The color palette features black, white, pink, electric blue, green, red, and gray. Some of the highlighting texts read "who gives a shirt" with a playfully relaxed rose character and "nothing really matters." The seasonal Anywhere But Here collection is now available to shop online at Jungles Jungles.
Apathetic Graphic Streetwear
Jungles Jungles' Anywhere But Here Collection Displays Playful Prints
Trend Themes
1. Streetwear Fashion Trends - Opportunity for brands to incorporate playful graphics and illustrations into their streetwear collections to appeal to the apathetic consumer.
2. Graphic Print Trends - Opportunity for fashion labels to use bold and eye-catching prints to convey a sense of apathy and playfulness in their designs.
3. Color Palette Trends - Opportunity for designers to experiment with unconventional color combinations like pink, electric blue, and green to create unique and standout streetwear collections.
Industry Implications
1. Fashion Industry - Fashion brands can adopt the apathy theme and utilize graphic prints and unconventional color palettes to attract customers who are looking for playful and nonchalant streetwear.
2. Streetwear Industry - Streetwear brands can infuse their collections with a sense of apathy and use graphic prints and playful illustrations to connect with the younger, carefree consumer base.
3. Online Retail Industry - Online retailers can showcase and sell streetwear collections with graphic prints and unique color palettes, appealing to the fashion-conscious consumer seeking individualistic and playful clothing options.