The 'aNYthing' Summer 2010 collection, perfectly entitled 'Fun in the Sun,' is made suitable for those adventurous teens. The New York brand keeps it simple with a small line of quality tees, caps and sweatshirts.
The lookbook for the summer collection perfectly captures the interests of their demographic. With boys hanging out and having fun in the summer sun and warm summer nights, the 'aNYthing' Summer 2010 collection looks pretty rad.
Implications - My favorite thing about this lookbook is that you can see how strongly aNYthing is influenced by the casual street style that is popular in many major cities in North America and Europe. The clothes look like any hip neighborhood in Toronto, San Francisco, or Paris. That is the best way to appeal to your target demo. aNything knows where their bread is buttered, and it's best for all of us. Enjoy!
Adventurous Youth Lookbooks
The Anything Summer 2010 Collection is Fun in the Sun
Trend Themes
1. Casual Street Style - Disruptive innovation opportunity: Develop clothing lines inspired by the casual street style popular in major cities to appeal to the target demographic.
2. Adventurous Teen Fashion - Disruptive innovation opportunity: Design fashion collections specifically targeted towards adventurous teens.
3. Small Line Collections - Disruptive innovation opportunity: Create small, curated collections of quality apparel items to cater to niche markets.
Industry Implications
1. Streetwear Fashion - Disruptive innovation opportunity: Incorporate casual street style elements into streetwear fashion lines.
2. Youth Fashion - Disruptive innovation opportunity: Develop innovative and adventurous fashion options for the youth market.
3. Apparel Retail - Disruptive innovation opportunity: Introduce curated small line collections in apparel retail to attract niche customer segments.