Until I stumbled upon the ANTIPODiUM AW10 collection, I was remiss to find that I have never heard of this label before. Considering, however, that it's an Australian London-based brand (do you follow?), I'm not so surprised.
What does surprise me is the fact that this label has not yet reached America. I mean, it has all the fixings to be a huge success! Just take a look at the ANTIPODiUM AW10 collection. Dubbed 'Ab-Fab,' it is absolutely fabulous.
Celebrating the indigenous Australian culture, the ANTIPODiUM AW10 collection is both rustic and refined.
Lakeside Frock Fashion
The ANTIPODiUM AW10 Collection is 'Ab-Fab'
Trend Themes
1. Indigenous Cultural Fashion - There is an opportunity for fashion designers to create collections that celebrate indigenous cultures while incorporating modern design elements.
2. Global Fashion Brand Expansion - International fashion brands have an opportunity to expand their reach by breaking into new markets such as the United States.
3. Cross-continental Fashion Label Collaboration - Fashion designers can collaborate with brands from different continents to introduce unique collections by blending cultural elements from different places.
Industry Implications
1. Fashion - Fashion brands have an opportunity to create culturally-inspired collections that celebrate the diversity of the world's cultures.
2. International Trade - The expansion of fashion brands into new markets offers opportunities for international trade and business partnerships.
3. Tourism - Tourism industries can collaborate with fashion designers to promote their cultural heritage through fashion collections that can attract tourists.