Toronto residents may remember the epic filming that happened in the city for Will Smith's anti-hero movie 'Suicide Squad.' Social media was littered with images and videos of bystanders who happened to get a glimpse of the action. There was serious action too, i.e. explosions. Well, Canadians get to experience some of the frenzy again with Suicde Squad's pop-up in Toronto's Distillery District.
The area has been turned into the prison straight from the movie where the anti-hero characters are held. The brand activation is called the 'Belle Eve Penitentiary Fan Experience.' Among the exhibits is the 'Rage Room' where fans can literally smash things with a bat while standing in a glass cube.
Warner Bros. said that the pop-up is a "gesture to Torontonians for their excitement shown during filming." The Belle Eve Penitentiary Fan Experience is a fun way to get people involved and encourage them to watch the movie in theaters when it's released.
Anti-Hero Movie Pop-Ups
The Suicide Squad is Thanking Toronto with its Brand Activation
Trend Themes
1. Anti-hero Movie Pop-ups - Pop-up brand activations that bring scenes from popular anti-hero movies to life.
2. Fan Experience Events - Events that provide fans with an immersive and interactive fan experience.
3. Innovative Film Marketing - Using unique brand activations and events to create hype and buzz around upcoming movie releases.
Industry Implications
1. Film Industry - Opportunity to create more immersive and interactive experiences for fans that increase movie hype and ticket sales.
2. Tourism Industry - Partnering with film studios to create new pop-up attractions, which can attract tourism.
3. Advertising Industry - Using innovative marketing strategies such as brand activations to create unique and memorable experiences that build brand awareness and customer loyalty.